pediped® footwear announces 1st Annual Casting Call Contest

 Say Cheese! Your child could be the next pediped^® star!

Does your child have a sweet smile, pinchable cheeks or is just all-around adorable? If so, pediped^® footwear is looking for you! The award-winning children’s footwear company based in Henderson, NV, is hosting a Casting Call contest set to debut on September 7, 2011 to find the next star of their national advertising campaign. 

Parents can upload a photo of their child on pediped.com for a chance to win the grand prize: a trip for two to Las Vegas for the pediped® photo shoot and a $750 pediped^® gift card. The grand prize winner will be selected by an esteemed panel of judges that are in the know when it comes to anything kid related. The panel includes:

·         Angela Edgeworth, pediped^® Founder, mother of two

·         Ali Landry, model/actress and mom

·         Laila Ali, former professional boxer, entrepreneur and mother of two

·         Noelle Heffernan, publisher of leading juvenile industry trade magazine Earnshaw’s

·         Robert Yang, founder of modern parenting site Coochicoos.com and father of two

America will have the chance to vote for their favorite, too. The photo that receives the most votes on pediped.com from September 21 to Oct 2 in each stage, Originals, Grip ‘n’ Go and Flex, will be featured on pediped.com and in pediped^® marketing materials.

“We always love meeting customers and making them a part of the pediped® family and we think the Casting Call contest will be a great way to do just that,” said Angela Edgeworth, Founder and President of pediped^® footwear.

How the pediped^® Casting Call works:

·         Entry Phase: From September 7 to September 20, parents in the US can enter their child in the contest by visitinghttp://www.pediped.com/castingcalllanding.aspx and uploading a recent photo of their child for a chance to be featured in pediped’s upcoming national advertising campaign. Photos will be placed in a pediped^® walking stage based on their age - Originals (age 0-12 months), Grip ‘n’ Go (age 13-24 months) and Flex (age 25 to 96 months).

·         Voting Phase: From September 21 to Oct 2, the photo gallery will be open at http://www.pediped.com/castingcalllanding.aspx.  People can view and vote for their favorite photos and encourage friends and family to vote too by sharing the contest on Facebook, Twitter or via email.  People can vote once per photo per day. 

Prizes: The photo with the most votes in each stage, determined by America’s votes, will be featured on pediped.com and in pediped^®marketing materials. The winners will be announced in mid-October. One grand prize winner, selected by the panel of judges, will receive a $750 pediped^® gift card and a trip for two to pediped’s photo shoot in Las Vegas, Nevada.

For more information and official rules, visit http://www.pediped.com/castingcallofficialrules.aspx.

About pediped®

pediped^® footwear was founded in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company the fastest-growing children's footwear brand in the United States. pediped®  footwear has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development, and the pediped® footwear system has recently been endorsed by researchers associated with Harvard Medical School and Children's Hospital Boston. 

pediped^® footwear is sold in over 3000 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their three lines, Originals®, Grip ‘n’ Go™ and Flex®. Originals® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex® (rubber-soled shoes for children 1 to 8 years) are available in EU sizes ranging from 17 to 33. For more information, visit www.pediped.com or call 1-702-567-0311.

OPI Celebrates Disney's "The Muppets" with Holiday Lacquers Inspired by Walt Disney Pictures' New Film

This holiday season, OPI pays homage to America’s favorite Muppet friends as they hit the big screen in Disney’s The Muppets.  With an all-star cast including Jason Segel, Amy Adams, Chris Cooper, Kermit, Miss Piggy and the entire Muppet crew, the family comedy opens in theaters nationwide on November 23, 2011. 

Inspired by the film’s namesake lively and colorful characters, OPI launches twelve limited-edition Nail Lacquers for Holiday 2011. “OPI is so excited to work with Disney to celebrate this long-awaited movie release,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Not only do The Muppets characters inspire fun, bright and joyful colors, the fashionable Miss Piggy lends her name to three high-shine pink-based hues, ranging from bold red flecked with silver to a multi-dimensional strawberry shade.”

This line features six shimmery reds and neutrals, as well as six glitter-packed shades, including:

Animal-istic:  This wild bright red cannot be tamed!

Meep-Meep-MeepMissing out on this fuchsia would make you weep, weep, weep!

Wocka Wocka!The popular deep berry makes everything fun and merry!

Pepe’s Purple PassionThis deep, decadent shade is the best purple ever, okay!

Designer, de Better! And this light metallic bronze is ready for the runway.

Warm & Fozzie:  A feel-good shade of metallic copper.

Rainbow ConnectionThe rainbow glitter of your dreams.

Excuse Moi! Ahem! This pink glitter has something to say!

Gone Gonzo!The aqua-blue glitter is taking over the world!

Fresh Frog of Bel AirA glitter that prefers the greener things in life.

Divine SwineThe finest, most fabulous magenta glitter ever. 

Gettin’ Miss Piggy With It!Red glittery fun for everyone!

Lacquer packed with micas and sparkle gives a 3-dimensional textured look that makes nails look like jewelry. With shades ranging from textured glitters in rainbow, red, green and blue to softer shimmers in copper and bronze metallic hues, these twelve colors provide the perfect accessory for the holiday season.

As with all OPI nail lacquers, these shades inspired by Disney’s The Muppets contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion will be available beginning November 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPInail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT THE MOVIE

On vacation in Los Angeles, Walter, the world's biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney’s “The Muppets” hits the big screen Nov. 23, 2011. 

In Love with Pediped Fall/Winter Collection

pediped^® Debuts Fall/Winter 2011 Collection

The pediped® Fall/Winter 2011 collection introduces more than 80 new styles and color combinations across pediped® footwear's three signature lines: Originals®, Grip ‘n’ Go™ and Flex®.  The collection includes larger size offerings in the Flex® line, new school shoe styles and an expanded Adventure Line, pediped’s innovative outdoor shoe. Inspired by the latest trends in athletics and fashion, new Fall/Winter 2011 offerings feature pediped’s signature comfortable fit along with a broadened mix of textures including metallic glitter, patent leather and suede.

Originals®  

·         The Originals® line of soft-soled flexible infant shoes is recommended by pediatricians and podiatrists because it closely mimics barefoot walking.

·         A new Fall/Winter style, Alyssa, features metallic glitter in silver, red and black. Metallic glitter has also been added to the Abigail for a modern twist on this beloved classic. The Jax and Tristan are two new casual athletic styles for boys.Jordyn is a new athletic style available for both boys and girls.

·         The Originals® collection is priced from $32 -$39, and is available for children 0-24 months in age. 

Grip ‘n’ Go™

·         Grip ‘n’ Go™, the second step in the pediped® footwear system, features special G2 Technology for active toddlers that are transitioning to walking with a more confident stride.

·         Lilah, debuts as the first-ever girls boot available in the Grip ‘n’ Go™ collection. This comfortable boot is available in three color options and comes with fun, heart detailing.

·         The Grip ‘n’ Go^™ collection retails for $45 - $49, and is available for children 9 months to 3 years in age.

Flex®

·         pediped Flex® is the ultimate shoe for confident walkers who have developed a solid, natural stride.  The Flex line is now available in sizes EU 20 - 33.

·         One of our favorite styles in the Flex® line is Bailey, a PERFECT back-to-school shoe for girls and available in navy, brown, or black.  The Bailey makes a great choice when coordinating with school costumes as well.

·         New high-fashion styles include the Kat boot, a military inspired boot for girls, Jaelyn, a new Mary Jane style in glitter and Stella a dress ballet-flat with a three-dimensional flower and rhinestone detail. For boys, there is Benji, a new nautical-inspired boat shoe.

·         The Adventure Line of rugged, water-safe, eco-friendly footwear has also expanded with over 10 new styles. TheDakota for girls, the Caleb and Vail for boys, and the Aspen for both boys and girls are available in several color options.

·         Flex^® styles range in price from $47-$69.

The Fall/Winter 2011 collection is available online at www.pediped.com and in select retail stores beginning early August.

 

About pediped - ®pediped^® footwear has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development, and the pediped® footwear system has recently been endorsed by researchers associated with Harvard Medical School and Children's Hospital Boston. 

pediped^® footwear is sold in over 3000 stores in the United States and 40 countries worldwide with an offering of more than 160 designs for boys and girls between their three lines, Originals®, Grip ‘n’ Go™ and Flex®. Originals® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex® (rubber-soled shoes for children 1 to 8 years) are available in EU sizes ranging from 20 to 33.

Since the company’s founding in 2005, pediped® footwear has given nearly $1 million in product and monetary support to children in need. In January 2011, pediped® established the pediped foundation™ to expand upon the company’s philosophy of giving. For more information on pediped visit www.pediped.com.

Teen Choice Awards 2011: Lorac Cosmetics

For this year’s Teen Choice Awards, Celebrity Makeup Artist and Founder of LORAC Cosmetics, Carol Shaw got Cassie Scerbo red carpet ready.  The star of Make It or Break It looked to Carol Shaw to achieve a fashion forward and glamorous look for the red carpet.  To recreate Cassie's stunning and sexy look, follow these steps from Carol Shaw using LORAC products.

 

Complexion:

•    Start by preparing skin for silky-smooth makeup application with AquaPRIME Oil Free Makeup Prime

•    Even out skin tone and get great coverage with Breakthrough Performance Foundation in SMS 6 

•    Blend Double Feature Concealer / Highlighter in DF 2 to brighten under eyes and hide any imperfections 

•    Give skin a flawless finish with NEW POREfection Powder in PF 4 

Eyes:

•    Use the NEW Ooh La Lace Palette with baked shimmery and matte shadows to create a sexy, smoky eye

•    Line and define eyes with Front of the Line PRO Liquid Liner in Black

•    Get vampy, voluminous lashes with Multiplex 3D Lashes Mascara

Cheeks:

•    Give skin a red carpet glow with Perfectly Lit Luminizing Powder in Spotlight

•    Add a hint of Baked Matte Satin Bronzer SPF 15 for a perfectly bronzed finish

Lips:

•    Line lips with #18 Lip Pencil

•    Apply Breakthrough Performance Lipstick in Nude Scene to complement her sexy eyes

•    Give lips a shiny, glossy finish with Couture Shine Liquid Lipstick in Vintage

Body:

For an all over golden glow use TANtalizer Body Bronzing Luminizer.

Jack Black: Vacation Travel Sets

Latest Obsession: Amy Butler midsummer night's dream

We just can't get enough of Amy Butler's most recent organic bedding collections from Welspun.  

The Lacework pattern includes warm grey, pear green, and soft blues.  The Morning Blossom pattern features deep blues, soft ivory, and rich lavender hues.


Both collections shown here are available at Bed, Bath & Beyond stores nationwide, and on their website. 

Take a peek at Amy Butler's website for more photos and the full scoop! 

Hurry, this bedding is available for a limited time only!

Kerastase: Restore Nourishment & Shine

The highly anticipated Warner Brothers remake of DC Comics’ Green Lantern premiered last week starring Hollywood’s leading lady, Blake Lively.  Known for her gorgeous long blonde locks, Lively’s colorist on set, Rona O’Connor transformed her from blonde to brunette to match the mysterious and seductive personality for her recent role as Carol Ferris. The secret behind the switch? To bring Blake’s hair back to life, O’Connor relied on Kerastase Paris’ Reflection line to restore nourishment and shine to her color-treated hair.  The highly advanced formulas enhance the hair’s natural beauty to revitalize dull and damaged tresses.  O’Connor recommendsKerastase Masque Chroma Riche to not only soften Blake’s hair but to also give her locks that signature shine.  To finish her look, O’Connor used Kerastase Chroma Cristal, a shine-perfecting mist to enhance the color and give Blake the extra protection her hair needs. Blake can continue to be a hair-color chameleon for her next role, which requires her to become a redhead, and will rely on Kérastase to keep her hair healthy and beautiful! 

Summer's Hottest Hair Styles - Straight from MTV's Red Carpet

Last night at MTV’s MOVIE AWARDS, several hot trends walked down the red carpet! Get the hottest summer hairstyles with these insider tips fromInStyler Spokesperson and Celebrity Hairstylist, Dean Banowetz.  Dean’s top picks were Brooklyn Decker, Chelsea Handler, Elle Fanning and Terri Seymour.  Re-create their gorgeous styles at home by following these steps from Dean using none other than The InStyler!

My favorite is BROOKLYN DECKER

Overall Look: Voluminous Blowout

1. First apply a volumizing mousse to add great height and body, then dry hair completely
2. Section hair, starting at the nape of the neck place the InStyler on top of the section in order to flip it out
3. Take the next piece, placing the InStyler in the opposite direction, underneath the section in order to flip the hair under
4. As you get to the top, place the InStyler right at the root underneath the section.  Rotate your wrist in place to create the tension on the barrel, holding in place for 3-5 seconds to create and maintain the body
5. Finish the look by flipping hair out or under to create versatility

CHELSEA HANDLER

Overall Look: Tousled Waves

1. Starting at the nape, wrap a section of hair around the barrel of the InStyler, close and allow it to rotate
2. Be sure to leave out the ends to create a sexy, beachy wave
3. After several seconds open the InStyler and release that piece of hair 
4. Alternate between bigger and smaller sections to add different textures
5. Spray each section with a style or thermal spray to help hold and maintain the wave
6. Once you reach the crown, create just a little bit of a drag at the root by starting about an inch off the root

ELLE FANNING AND TERRI SEYMOUR

Overall Look: Sleek and Straight 

1. Spray each section with a style or thermal spray to help hold and maintain the style.
2. Take small sections (depending on how curly your hair is), place the InStyler underneath the section, hold and rotate your wrist in place to create tension on the barrel
3. Slowly pass the InStyler through your hair to get INSTANT results!
4. Once you get to the ends, keep your wrist rotated under if you want a nice soft curl at the ends.  If you want that super sleek straight look straighten your wrist so the section will go straight and not curl.
5. Follow the same process to complete the look
6. Tame any fly-aways using the back or barrel side of the InStyler to help smooth them down

The InStyler retails for $119 and is available at www.getinstyler.com as well as retailers nationwide including Target, Bed Bath and Beyond, Walgreens, Walmart, Ulta and Kohls.

We’ve Gone to New (Heel) Heights

We've Gone to New (Heel) Heights  Stilettos. Platforms. Flats. Wedges. There a so many varying heel heights these days that it’s hard to keep track of what is in one season and out the next. Luckily, Naya shoe designers are always on top of new trends for the season’s latest collection. This year, Naya has shoes with heels in all different heights and we have even added a new, taller heel for those ladies that like to be sky-high above the rest, but still want to leave a softer footprint on the earth!          Naya Shoes are available at Zappos, Piperlime, Shoes.com, Nordstrom, and other fine retailers.  For more information, please visit www.nayashoes.com.

2011 Fall Fashion Week Recap

Duckie Brown

Nicholas K

Victor de Souza

Napoleon Perdis kicked off the first official day of fashion week with a variety of looks. From the all natural, fresh faces of the Duckie Brown boys, the strong brows and nude matte lips at Nicholas K, to the extreme look of the Victor de Souza show – Napoleon and his talented team has and continues to cover it all.  At Nicholas K, to echo the rugged, outdoorsy feel, Napoleon mirrored the tones in the collection and used the Napoleon Perdis Eye Pencils and Color Discs to achieve dark tomboy brows and smoky eyes.  For the boys in the Duckie Brown show, Napoleon used his Auto Pilot Pore Minimizer and Mattifer to tone down shine and keep the look natural, yet camera ready.  Napoleon’s talent as a makeup artist really shined at Victor de Souza, where he used Eye Will Survive Eye Primer and Neo Noir Liquid Liner for high impact results.   

Below are some key snapshots from the shows: