pediped® footwear announces 1st Annual Casting Call Contest

 Say Cheese! Your child could be the next pediped^® star!

Does your child have a sweet smile, pinchable cheeks or is just all-around adorable? If so, pediped^® footwear is looking for you! The award-winning children’s footwear company based in Henderson, NV, is hosting a Casting Call contest set to debut on September 7, 2011 to find the next star of their national advertising campaign. 

Parents can upload a photo of their child on pediped.com for a chance to win the grand prize: a trip for two to Las Vegas for the pediped® photo shoot and a $750 pediped^® gift card. The grand prize winner will be selected by an esteemed panel of judges that are in the know when it comes to anything kid related. The panel includes:

·         Angela Edgeworth, pediped^® Founder, mother of two

·         Ali Landry, model/actress and mom

·         Laila Ali, former professional boxer, entrepreneur and mother of two

·         Noelle Heffernan, publisher of leading juvenile industry trade magazine Earnshaw’s

·         Robert Yang, founder of modern parenting site Coochicoos.com and father of two

America will have the chance to vote for their favorite, too. The photo that receives the most votes on pediped.com from September 21 to Oct 2 in each stage, Originals, Grip ‘n’ Go and Flex, will be featured on pediped.com and in pediped^® marketing materials.

“We always love meeting customers and making them a part of the pediped® family and we think the Casting Call contest will be a great way to do just that,” said Angela Edgeworth, Founder and President of pediped^® footwear.

How the pediped^® Casting Call works:

·         Entry Phase: From September 7 to September 20, parents in the US can enter their child in the contest by visitinghttp://www.pediped.com/castingcalllanding.aspx and uploading a recent photo of their child for a chance to be featured in pediped’s upcoming national advertising campaign. Photos will be placed in a pediped^® walking stage based on their age - Originals (age 0-12 months), Grip ‘n’ Go (age 13-24 months) and Flex (age 25 to 96 months).

·         Voting Phase: From September 21 to Oct 2, the photo gallery will be open at http://www.pediped.com/castingcalllanding.aspx.  People can view and vote for their favorite photos and encourage friends and family to vote too by sharing the contest on Facebook, Twitter or via email.  People can vote once per photo per day. 

Prizes: The photo with the most votes in each stage, determined by America’s votes, will be featured on pediped.com and in pediped^®marketing materials. The winners will be announced in mid-October. One grand prize winner, selected by the panel of judges, will receive a $750 pediped^® gift card and a trip for two to pediped’s photo shoot in Las Vegas, Nevada.

For more information and official rules, visit http://www.pediped.com/castingcallofficialrules.aspx.

About pediped®

pediped^® footwear was founded in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company the fastest-growing children's footwear brand in the United States. pediped®  footwear has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development, and the pediped® footwear system has recently been endorsed by researchers associated with Harvard Medical School and Children's Hospital Boston. 

pediped^® footwear is sold in over 3000 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their three lines, Originals®, Grip ‘n’ Go™ and Flex®. Originals® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex® (rubber-soled shoes for children 1 to 8 years) are available in EU sizes ranging from 17 to 33. For more information, visit www.pediped.com or call 1-702-567-0311.

OPI Celebrates Disney's "The Muppets" with Holiday Lacquers Inspired by Walt Disney Pictures' New Film

This holiday season, OPI pays homage to America’s favorite Muppet friends as they hit the big screen in Disney’s The Muppets.  With an all-star cast including Jason Segel, Amy Adams, Chris Cooper, Kermit, Miss Piggy and the entire Muppet crew, the family comedy opens in theaters nationwide on November 23, 2011. 

Inspired by the film’s namesake lively and colorful characters, OPI launches twelve limited-edition Nail Lacquers for Holiday 2011. “OPI is so excited to work with Disney to celebrate this long-awaited movie release,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Not only do The Muppets characters inspire fun, bright and joyful colors, the fashionable Miss Piggy lends her name to three high-shine pink-based hues, ranging from bold red flecked with silver to a multi-dimensional strawberry shade.”

This line features six shimmery reds and neutrals, as well as six glitter-packed shades, including:

Animal-istic:  This wild bright red cannot be tamed!

Meep-Meep-MeepMissing out on this fuchsia would make you weep, weep, weep!

Wocka Wocka!The popular deep berry makes everything fun and merry!

Pepe’s Purple PassionThis deep, decadent shade is the best purple ever, okay!

Designer, de Better! And this light metallic bronze is ready for the runway.

Warm & Fozzie:  A feel-good shade of metallic copper.

Rainbow ConnectionThe rainbow glitter of your dreams.

Excuse Moi! Ahem! This pink glitter has something to say!

Gone Gonzo!The aqua-blue glitter is taking over the world!

Fresh Frog of Bel AirA glitter that prefers the greener things in life.

Divine SwineThe finest, most fabulous magenta glitter ever. 

Gettin’ Miss Piggy With It!Red glittery fun for everyone!

Lacquer packed with micas and sparkle gives a 3-dimensional textured look that makes nails look like jewelry. With shades ranging from textured glitters in rainbow, red, green and blue to softer shimmers in copper and bronze metallic hues, these twelve colors provide the perfect accessory for the holiday season.

As with all OPI nail lacquers, these shades inspired by Disney’s The Muppets contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion will be available beginning November 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPInail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT THE MOVIE

On vacation in Los Angeles, Walter, the world's biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney’s “The Muppets” hits the big screen Nov. 23, 2011.